PREP PURIFYING MASK

Certified Natrue Organic
WHAT IT IS:
A mineral-rich refining and rebalancing active face mask for a clearer and more even complexion. Works rejuvenating and hydrating to minimize the appearance of fine lines.
WHAT IT DOES:
Prep Purifying Mask is formulated to drive in nutrients while drawing out impurities. Upcycled fine-grained olive leaves from the groves are a gentle alternative to traditional exfoliators. The formulation filled with heroine ingredients like raw aloe extract, sea fennel and pomegranate makes Prep Purifying Mask an active and efficient yet gentle treatment.

GOOD TO KNOW:
Apply generously to cleansed skin 1-3 times weekly. After 10 minutes, remove the mask with lukewarm water. Follow up with your favourite Tash. sisterhood serum and moisturizer.
THE STORY:
The product idea came initially from the head of cosmetics at a Swiss department store and day spa. The customer loved the range but wanted to do treatments with a deep cleansing mask combining hydrating and nourishing properties. We took on the challenge and decided to base the new product on the UN's 17 SDGs, covering every area from the field to the recycling process of the packaging. An exciting process to use upcycled olive leaves to mitigate the spreading of the bacterial disease Xylella fastidiosa was already ongoing. PREP PURIFYING MASK was the perfect product for this innovative use of waste material. We also decided to find the most sustainable packaging available, bringing in 100% recycled material and managing to reduce weight by over 30%.
KEY INGREDIENTS:
Aloe Extract. Our locally grown raw aloe extract brings minerals, amino acids, vitamins, lipids, sterols, tannins, and enzymes. Among others, we use aloe for its rejuvenating, soothing, moisturizing and antibacterial properties.

Olive fruit extract. An actual favourite ingredient. It slows the appearance of the signs of ageing, nourishes and purifies the skin, calms irritation, repairs damage, reduces redness, hydrates, stimulates the growth of new cells, and enhances circulation.

Rice Starch. Absorbent that provides a matte finish and improves skin texture while the moisture level increases.

Fine-grained Olive Leaves. We use upcycled olive leaves from the groves as a highly gentle scrub. The leaves are finely grained, doing the job without being sharp or penetrating. The tree-killer is a bacterium called Xylella Fastidiosa. Since 2013, it has killed millions of olive trees all over Europe.

Removing fallen leaves from the ground is crucial to keep olive trees healthy. This is the background to how the olive leaves found their way into Prep Purifying Mask.

Shea Butter. Excellent oil with moisturizing and nourishing properties. Shea butter is non-comedogenic and should not clog the pores.

Jojoba Oil. Rich in antioxidants, it protects the skin from losing moisture. The oil is structurally and chemically very similar to human sebum. It is easily absorbed and suitable for all skin types, including dehydrated skin.

Hyaluronic Acids. The go-to molecules for effective hydration and moisture retention. For Prep Clarifying Mask, we use different-sized hyaluronic acid molecules together with glycerin for the best effect.

Pomegranate Extract. Pomegranates are rich in vitamin C, an outstanding nutrient crucial for skin health, with antioxidant action that works great for the skin by delaying ageing. Pomegranate helps hydrate and repair and significantly decreases skin roughness when used regularly. It protects our bodies against the sun and the environment (anti-pollution). It helps us to protect our cells from oxidative stress.

This fantastic ingredient also stimulates collagen production. Pomegranates are full of ellagic acid, an antioxidant that has shown promising results in reducing collagen breakdown.

Sea Fennel. A plant virtually unknown but highly beneficial to skincare is Sea Fennel. This ingredient better penetrates the skin and makes it stronger. It's rich in minerals and vitamins A, C and E. It has antioxidant peptides that protect the skin from damage caused by UV rays and oxidative stress. Sea Fennel diminishes the appearance of wrinkles and reverses hyperpigmentation.

WHY IT'S SUSTAINABLE:
* Cold production process lowers energy consumption with + 90%.

* +50% of the energy consumed comes from solar.

* Remaining climate footprint is calculated and compensated for.

* The use of upcycled raw materials from the area around the production site lowers environmental impact. Using olive leaves also addresses the problem with the Xylella fastidiosa bacteria in olive groves.

* All stakeholders involved from field to recycled packaging to follow our code of conduct involving the following areas work, sourcing, production, transportation, disposal/recycling.

* PREP PURIFYING MASK is certified NaTrue Organic.

* The packaging is made mainly of PCR material with the glas jar being +30% lighter compared to traditional alternatives previously used.


INGREDIENTS:
Aqua, Aloe Barbadensis Leaf Extract, Olea Europea Leaf Powder, Olea Europaea Fruit Extract, Glycerin, Solum Follonum, Butyrospermum Parkii Butter, Simmondsia Chinensis Seed Oil, Oryza Sativa Starch, Cetearyl Alcohol, Cetearyl Glucoside, Sodium Hyaluronate, Caprylic/Capric Triglyceride, Punica Granatum Seed Oil, Lavandula Angustifolia Flower Extract, Hydrogenated Jojoba Esters, Crithmum Maritimum Extract, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Sodium Dehydroacetate, Parfum, Xanthan Gum, Algin, Citric Acid, Limonene, Linalool.


 

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